---
title: "Get more customers without advertising: Show up where they can find you"
url: https://skmarketsinc.com/get-more-customers-without-advertising-show-up-where-they-can-find-you/
type: post
date: 2026-02-05
modified: 2026-02-05
markdown_url: https://skmarketsinc.com/get-more-customers-without-advertising-show-up-where-they-can-find-you.md
author: "skminc"
---

# Get more customers without advertising: Show up where they can find you

How the Roofer Nailed Marketing Guest Post by Chris Brogan Let me tell you about an experience I had in a little diner in Lewiston, Maine. I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did […]

# How the Roofer Nailed Marketing

(image) Photo by Becky McCray.

## Guest Post by Chris Brogan

Let me tell you about an experience I had in a little diner in Lewiston, Maine.

I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did roof work. I know this because over the course of my meal, maybe eight different people interrupted him to ask him to check out a job they had in mind for him.

I couldn’t ignore any of this, so I asked, “I don’t want to interrupt, but you sure are getting a lot of business just sitting here at the counter. You don’t advertise or anything, do you?”

“Nope,” he said, pushing some eggs into his mouth and chewing for a little. “I come here for breakfast and lunch every single day they’re open. And every day, someone asks me if I can look at a job. Easy as that.”