# Fix Data Gaps to Improve Conversions of Stale Marketing Lists

- Link: https://skmarketsinc.com/why-are-your-marketing-lists-stale/
- Published: 2026-10-15T07:30:56+02:00
- Author: skminc

## Keep your marketing lists accurate, connect your digital tools, and deliver consistent messages that build customer trust and encourage more sales.

EXCERPT

Learn how stale marketing lists and disconnected digital systems can confuse customers,
weaken engagement, and reduce conversions. Discover practical ways to improve your
marketing workflow.

Author: Awung Ngang

Publisher: Success King Marketing Inc.

Website: [https://skmarketsinc.com](https://skmarketsinc.com?utm_source=chatgpt.com)

 

“Your marketing may not be failing because your products are bad or your advertising
is weak. Sometimes, the real problem is outdated customer information and digital
tools that don’t communicate with one another. When your systems fall out of sync,
customers receive confusing messages, opportunities get missed, and potential sales
disappear.

 

.

If you’re like me, and you may be since you’re reading this post,  you get ideas
for apps , websites and services all the time. I know I do. What I am bad at is 
actually executing these ideas.

Sometimes I write a little code, other times I buy a domain name that would fit 
my idea and then life happens and before you know it I have a bunch of folders, 
some code and domain names but no real sites to speak of.  I’m trying to break that
cycle.

.  I kept looking for higher ed roles, interviewed for several (including a few 
full-day on campus interviews) but nothing went my way. What can you do — it happens.

Over the last 6 years since I left higher ed, I’ve seen so many amazing people leave
the industry. It started pre-pandemic, the last 3 years have really been hard on
higher education and there’s been a large exodus of talent.

There are a lot of reasons for that, and we know many of them (pay, remote work,
career advancement, difficult environments, the big sea change in education, and
so on.) There has been a very large brain drain, and that’s a bummer.

I’m bummed because I love higher ed and it’s important. I don’t know what the future
holds for it, but I believe in what its about. I have one child a year away from
finishing college and one a year away from starting.

They’re working with amazing faculty and staff and taking advantage of all the opportunities
they can. It’s so critical as they get ready to go out into the world.

Back in 2013 or 2014, I created a very quick and dirty job search website that provided
links to the HR listing pages of colleges and universities around me in Cleveland,
where I live. I was curious about what was out there, and made a simple tool. I 
shared it with some folks on my team, and added more cities like Erie and Pittsburgh,
Pennsylvania.

It was just for me mostly, and had very little in terms of design or usability. 
I did, however, notice that a few schools featured  RSS feeds, and I added a note
in my code to someday build out a feature that would grab those job posts and show
them on the page without needing another click. The idea nagged at me. I took me
7 or 8 years, but I finally built it.

 and got to work.

) — it’s also where my son attends. I threw in their RSS feed and to my surprise,
it worked. There were 15 jobs in a custom post type I created. Interesting…

I continued to iterate on features and data structures. The goal in my mind was 
to build something I didn’t have to babysit. I wanted to add schools to it, import
their posts and make sure the data goes to the right place.

It started out well. I found more and more schools whose applicant tracking system(
ATS) offered RSS or Atom feeds. A decent amount do but the vast majority of them
to do not. TMany are closed systems, which is fine, but it stinks to not share that
data.

One thing that the plugins we have and the code I’ve written so far doesn’t do (
except for a few tests) is scrape pages to get job postings. The ones I’ve tried
to scape use the same system so I can re-use my code but many obfuscate their code
and don’t let you make requests to data like JSON feeds (looking at you, Workday.)
If anyone has written a scraper for any of these ATS sites, let me know.

. Have you tried to find a good domain name lately? It’s difficult.

!), it’s ready for use. I’ve polling about 90 schools and the site now has over 
7,700 jobs. It polls schools daily, gets new jobs, edits existing job and deletes
jobs that are no longer posted.

We’ve created some cool searching ability (by keyword, state or both.) I think it
would be cool to allow people to create job search alerts, but that’s down the road.
I’ve got a nice feature list going.

We also have a logo. I had one made awhile ago for another app (it’s on the list
to build) and we all love it so it’s got a graduation cap now. Why an octopus? It’s
got eight legs. Our agency also has an 8 in it. Made sense at the time. I’m thinking
of calling it Tako.

The site is built in WordPress and uses Elementor. I did the design in XD and we
built it from there. It uses WP All Import Pro to poll all the schools and import
the jobs. I wrote some PHP to scrape a few sites that didn’t have feeds.

, where we are a Gold Agency Partner and are big fans. They’ve made our lives much
easier.

I’m sharing it here because there are still some folks who subscribe to this blog
via email so I hope you’ll open it and visit it. You may still work in higher ed,
so I’d love your feedback and ideas on how to make this the best job search tool
possible.

? Better yet, if you know of someone who is searching for the next stop in their
career, please share it with them. We’re adding new schools every day and if just
one person finds an amazing opportunity from the site, then all the work and time
will have been worth it.

Me? I’m glad to get one of these ideas out of my head and out there into the world.

Thanks and Happy New Year Career!

.

[⌊Marketing List⌉⌊Marketing List⌉[

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